Internet Marketing and List Building Using Lead Capture Pages ...

Internet marketing and list building using lead capture pages. In internet marketing your list is or certainly will become your most valuable asset in making money for you online. Your list is simply the email addresses of those that have shown an interest in your products or services. This is extremely important to you, the marketer as it will be what you use to promote your business.

As all those on your list has shown an interest in your business it is easier to convert them into paying customers than merely directing them to an affiliate site. With just a little persuasion your prospects can be converted into customers boosting the conversion rate of your website.

How do you build these lists? The easiest way is to have a lead capture page, more commonly referred to as a Squeeze Page. They are simply a collection device to enable the marketer to capture some ones email and add them to their list. It is a simple one page web site which should create an immediate interest in the visitor to sign up to obtain further information or to claim a free gift.

First, you will need to have something attractive to tempt your visitor, an ebook perhaps or further information that they are interested in. It could easily be a newsletter that they would like to subscribe to. The choice is endless! It is imperative that the product offered is of excellent quality as this will be the benchmark against which people assess you and your business.

Offer this to your visitors but not directly, direct them to your opt in box on your squeeze page. You will request their email ID offering as well to keep them informed of any similar offers that you may come across. You should also ensure you have a disclaimer on your form assuring them that their emails will not be sold to third parties.

If they are interested they will normally subscribe to your list mainly because they will be impatient to receive your offer. Once they are on your list the rest is up to you. You may follow up with more useful information, remember don?t send them junk or spam. It?s your reputation at risk here. All the while you will need to promote your business in a subtle and discreet manner.

Once your list become convinced that your product will provide them with value will they decide to become a customer and not merely a prospect. It will not be long before you have some long term customers and you haven?t lowered your standards with poor products and a hard sell attitude. This is the trademark of a very good internet marketer.

For a superb gift visit; http://www.buildyourfirstwebsiteonline.com if you would like to learn all aspects of Internet Marketing. You will get three gifts valued at over $500. A 126 page eBook, a 26 part video course and a weekly newsletter. This is all value and will give you an excellent foundation to start an online business from scratch. Give it a try and you will be pleasantly surprised at how simple and logical the internet really is.

Source: http://marketing.educationeasy.net/internet-marketing-and-list-building-using-lead-capture-pages/

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