Thursday, June 20, 2013

Nike's Roving Laser Bus Created Soccer Fields Out of Thin Air

When you're a kid, all you need is a handful of backpacks and crumpled up coats to turn an empty playground into a soccer field. But to promote its new soccer shoes designed for street use, Nike worked with ad agency DoubleYou in Madrid, Spain, to come up with a better way to create an instant soccer field by harnessing the awesome power of lasers.

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Source: http://feeds.gawker.com/~r/gizmodo/full/~3/TOqtnRPW9FU/nikes-roving-laser-bus-created-soccer-fields-out-of-th-514259848

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