Our latest Future Of Retail Report looks at the trend of Shopper As Affiliate. One manifestation of this trend can be seen in 500friends, a social loyalty platform that allows merchants to leverage the social behavior of their consumers online and reward them for brand loyalty. Brands utilizing the platform reward customers for sharing their products on Facebook or Twitter, as well as for writing a product review on their website.
For their contributions, customers are rewarded with ?points? that can be redeemed for special product discounts, free or overnight shipping, or exclusive access to a direct line for customer service. By converting customers into brand advocates, loyalty is rewarded and customers are encouraged to follow up on purchases with user reviews. Scentiments.com, a 500friends customer, has seen double digit increases in profitability by using the service.
500friends
A summary of the Future of Retail report is available to?view for free?- and a download of the full 100 page document can be?ordered today.
Source: http://www.psfk.com/2012/07/brands-interaction-shopper-loyalty-points.html
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