Pay To ?Highlight? Your Facebook Status Updates To More Friends ? A Reckless New Ads Test

Only 12% of your friends see your average status update, but Facebook is testing an option called "Highlight" that lets you pay a few dollars to have one of your posts appear to more friends. Highlight lets users, not Pages or businesses, select an "important post" and "make sure friends see this", but not color it yellow as Stuff wrote when it first spotted the feature. A tiny percentage of the user base is now seeing tests of a paid version of Highlight, but there's also a free one designed to check if users are at all interested in the option. Highlight could show Facebook's willingness to try more aggressive ways of making money, which should delight potential investors. But Facebook is playing with fire here. The service has always been free for users, and a pay-for-popularity feature could be a huge turn off, especially to its younger and less financially equipped users who couldn't afford such narcissism.

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