Source: Buzzle
Internet Marketing can include information management, public relations, customer service, sales, online marketing, email marketing, internet advertising. Internet Marketing and ecommerce and have become popular as Internet access is becoming more generally available and used. Internet Marketing was a new frontier in the advertising and sales.
Online marketing schemes have been around since the invention and creation of the world-wide-web. As websites were developed into online businesses targeting increased revenues for traditional brick and mortar business, the important and prominence of online marketing became a dominating force in the industry, and email marketing is a critical component to a successful online marketing portfolio.
Email marketing is a tool in your overall online and offline marketing portfolio. Email marketing allows you to disseminate information about your company products or services to thousands of recipients with the click of a mouse key. To be fair, if you want a successful and spam free campaign, it does take some planning, design, and organization to ensure email marketing campaign is optimized for success. Email marketing is, of course, limited by the size of your advertising budget, but is one of the most cost-effective methods of advertising you will find.
Internet Advertising is a paid form of communication about an organization, its products and services by an identified and typically paid sponsor. Online marketing and internet advertising campaigns were designed to replicate existing advertising which was designed for traditional advertising outlets which included print media, as well as multimedia advertising which includes television and radio. With the expansion of the internet, and realization of the potential impact on customer sales base and revenues, online advertising was born.
Online advertising and marketing has matured and become fairly well refined. Most of the dynamic and revolutionary changes in the evolution of online advertising and are now seeking to refine existing advertising techniques to garner the most out of a company?s marketing investment. Technology, population growth and the increasing number of households with broadband internet access have pushed advances in technology in the online advertising world, generating billions of dollars in sales annually. The use of online advertising as the primary advertising within corporations is overtaking traditional advertising means.
The potential for developing highly innovative and unique advertisement which draw in potential customers is practically limitless especially through the powerful email medium. As and internet grew in size and popularity, the amount of money spent on online advertising increased, as did the desire to develop a variety of cost effective advertising methods which promised a high return for low investment. This is where email marketing fits into the overall picture. It is high volume, high potential for return at a very low cost, there are some risk factors with it such as spam and blacklists.
There are four major areas which continue to own the majority of the online marketing shares are:
- Paid search advertisement.
Banner advertising is simply a form of online advertising where web developers embed an advertisement into a web page. The idea is that the banner advertisement will catch the attention of website visitors and they will click on the ad to get more information about the products or services advertised. The addition of flashy advertising to interactivity has completed the online experiences where advertisers receive interactive and often entertaining advertisements disguised as music videos, games, and other interactive content, all with the ultimate goal of producing increased website traffic and internet sales. Although rich media may be the banner ad of the future, it still has a long way to go to replace traditional banner advertising.
Source: http://blog.samyakonline.net/internet-marketing-and-advertising/
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